Your own personal success story is the most compelling way to pump out sales. The reason that a personal testimonial is so powerful is because NOBODY can argue with you or discredit it – it's your story!
If you do not have your own success story then I would strongly recommend using others success stories and testimonials to endorse the book.
This method of "pre-selling" is extremely powerful because it boosts enormous credibility in the prospective customer and removes a lot of distrust or skepticism prior to visiting the site. You can send out the testimonial to your friends in a casual email. Or you can set it up more formally in your newsletter, blog or website.
Here is a simple formula to use one when writing your own effective testimonial and success story:
* |
Before and after pictures speak louder than words. |
* |
Include body measurements if possible. |
* |
What were you specific results? This is your chance to brag! How much weight did you actually gain? How much was muscle? How much was fat? How much did your lifts improve? |
| * |
How did you feel before your achieved your goals (lack of confidence, low self-esteem, weak, intimidated etc)? How did you feel after your achieved your goals? |
| * |
How did your personal life improve? Did you find a girlfriend? Improve a relationship? Get more attention? Walk taller? Get a new job? Demand more respect? |
* |
Write in your own words and don't force anything that does not sound like you or unnatural. Write from your heart! |